5 Dec 2022

A Day in the Life of a Principal Solution Engineer


Hi! I’m Julia, a Principal Solution Engineer and Team Lead at Alida.


What Does Your Role Look Like?

A typical day for me includes all aspects of my role. My main responsibility is to partner with the sales team to work on new business opportunities. I work with brands to identify how our solutions will solve their business problems. Then, I deliver customised product demonstrations that bring our technology to life. This gets our customers and prospects excited about partnering with Alida. Finally, I help compose the business case proposals. This is where we provide solution content, custom product screenshots and videos, and more.

For some opportunities, I’ll help complete RFPs or RFIs (Requests for Proposal or Requests for Information). This is a less exciting (but important) part of my role. For other opportunities, I get be creative and deliver high-impact hype videos to our customers’ stakeholders. This gets them excited about the offering and helps push deals forward. I do everything from writing the script and recording the voiceover to sometimes recording and editing the video too. I love opportunities to blend the technical with the creative – art and science.


What Skills Do You Need?

Outside of my main responsibilities, I’m also a people leader. This means I spend time supporting my team’s personal development and career growth. I also work with product managers to bridge the gap between what we hear from prospective customers and the UI/UX improvements. Finally, I also lead global knowledge management for our employees, business partners and customers. This involves a demo briefcase, a resource filled with product information such as how-to videos and more.

What I enjoy most about my career is blending my technical understanding, creativity, storytelling, empathetic leadership approach, and executive presence into every internal and external engagement – using my multifaceted skills to drive value for our customers and Alida.

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